Clear roles, early structures, and a strong feedback culture: Claudia Michalski explains why founding teams must not become bottlenecks, how to prevent conflicts, and which leadership principles help startups build resilient organizations from day one.

Clear brand positioning defines what media organizations stand for. Stefan Sippell explains why they need a strong value proposition, how a brand essence is developed, and how to determine whether a positioning holds up in everyday practice.

How can public-interest business models grow and become even more successful? Developing strategies, sharing practical tips, and finding the courage to try something new: Around 85 media professionals from across the DACH region gathered in Düsseldorf on May 5 and 6 for our Deep Dive. Every day, they are shaping the future of journalism.

Events can be a key channel for media outlets to build trust, community, and engagement. Alexander von Streit shows how they can be strategically planned and how success can be measured.

Data-driven decision-making remains a challenge for the industry. Here are some practical tips from Anja Noster on how to succeed with data-driven work – from selecting KPIs along the funnel to continuous monitoring with the right tools.

Simon Berlin from Social Media Watchblog shares tips on how to build a genuine community, which metrics really matter, and which platforms are best suited to reaching audiences with journalism.

At our first Deep Dive in Zurich, more than 60 media professionals came together to share their knowledge and experiences. They also discussed concrete benchmarks from practice - some of which we’re sharing here.